In a few short years YouTube has gone from being an entertaining curiosity filled with funny videos to the world’s second largest search engine.
The company, along with Google, managed to capitalize on its initial popularity to become a lucrative marketing hub as more advertisers and viewers migrated from television to the internet. The network is no longer just for film geeks or funny video enthusiasts. It can be a low-cost, to almost zero-cost, way to establish a social media marketing channel for your company. You are missing out on the viral video boom if you don’t leverage the network. As with many things in life success is not often achieved by a random, unplanned effort. YouTube success requires planning. These are 10 simple steps that you can follow to be successful on YouTube.
1. Learn what success means.
What are you trying achieve?
Video views- Do you want your video to be seen by a lot of people?
Conversions- Do people need to click through to another site and take an action?
Increased brand engagement- Is your video a good way to give potential customers more chances to interact with you?
2. 2. Research keywords.
You will need to know what people want, just like you would when creating content for your site. Use YouTube’s Keyword Tool to find popular searches within your space. Your digital media content should be optimized for search just like your website or blog content. It is important to be strategic and do your research to identify the people you want to target. Google searches include YouTube videos. Cross-referencing your Google keyword research and the YouTube research can help you plan.
3. Know your competitors.
YouTube searches can help you find videos that rank well for keywords that interest you. Find out what you’re up against and find strategies to beat them. This phase will also assist you with keyword research. This research will help you identify opportunities that may be overlooked by your competitors. Is there a keyword that gets a lot more traffic than those you initially looked at that might be easier to rank? Do you have any long tail keywords that could be targeted to answer specific questions? We suggest using Getfans.io.
4. Create a kick-ass video.
You don’t just create viral content because you want to. Viral content must be thought out and captivating, unless it is a natural phenomenon. Natural content is more popular than content that is created intentionally. Although it may seem counterintuitive, staying true to your brand and creating digital content with a purpose for your audience will make your brand more engaging and informative. Although it may not reach millions, it will reach the right viewers. If they don’t care about the video, no one will pass it on to their friends. Here are some ideas.
5. Fill-out your video details.
When posting your final product, remember your SEO best practices. Be sure to fill in all the relevant fields and keep them focused on the desired keywords. Include important keywords in the video title and description. Don’t overdo it. Use keywords that are relevant to your topic and are supported by your research. YouTube’s “Show More” fold should not be used for important information. This will make it easier for users to find the right information without having to navigate. Allow videos to be embedded. Without this, viewers will not be able share your videos on their sites and they won’t be visible on YouTube. It all boils down to SEO: if you have any navigation issues that impact the user experience, your audience could be lost, and your ranking may also be affected.
6. 6.YouTube’s paid feature “Featured videos”
This service will help you get your video noticed by many people quickly if your video is a big hit. Your organic traffic will often outweigh your paid traffic once the video is successful. You can also pay to improve your chances of being found by people searching for you on Google.
7. Incorporate links to your videos.
To maximize the viewing experience, you can use annotations to add links to other videos. These links can be found throughout the video and will direct viewers to other videos or your website and blog. Don’t overdo it. Annotations should not hinder the viewing experience. YouTube’s InVideo programming allows you to create a featured video overlay for one video. Make sure you include a branding watermark to make it easy for people to navigate to your YouTube channel. Additional navigation options are available in many videos. There is so much potential. You should analyze which options make sense for you business and ensure that you take advantage of them.
8. 8. Interact with people of high value
Find users on YouTube who are active and adding value through their participation in the social network. Your video should be visible to them without you spamming. Increasing comments will bring more people to your video. YouTube will soon implement new features that increase social interaction (e.g. making it easier for you to find your friends).
9. Social media is a great way to communicate.
Your video will be seen more people if it is well-known and popular on social media. To get qualified traffic, your social media accounts and friends should be relevant to your video’s topic. Digg, Twitter and StumbleUpon are my favorite video sharing sites. It is easy to reach people who might be interested in your content now that Google+ has been integrated into YouTube.
10. Rinse, wash and repeat.
Restart and do it again. Look at what you can improve about your video production and continue to keep your video channel page fresh with more videos! To learn how YouTube counts video views check out this previous blog post.